WWF Moving To The Nashville Network

Corpus Christi Caller Times – July 20, 2000
By Ricardo Baca

. . . Meanwhile in a sport more known for fake pile drivers and staged sleeper holds, the WWF is making a move to The Nashville Network for three nights a week. The deal includes “WWF Raw is War” at 8 p.m. Mondays, “WWF Livewire” at 9 p.m. Saturdays and “WWF Superstars” at 9 p.m. Sundays, and the three series will remain in their original timeslots where they’ve experienced ratings success.

“Vince and Linda McMahon and the WWF team have created one of the most valuable franchises in television,” said Brian Hughes, vice president of programming with TNN. “Their brand of entertainment is unique and will be a perfect fit for TNN.”

Recently TNN was bought by Viacom, and the group of networks are now known as the MTV Networks. With the merger, TNN is trying to adapt to MTV’s trademark brand recognition. TNN wants to be known as the home to high-energy (so-called) sports and entertainment. Linda McMahon said their company is continually changing, trying to judge the viewing trends of tomorrow and the future.

“We believe we have a finger on the pulse of the marketplace,” McMahon said. “The ability to remain popular is the ability to re-invent yourself and to continually be creative.

“We have the ability four nights out of every week for probably the largest focus group that ever happens,” she said. “We have a minimum of 16,000 to 17,000 fans congregated in one area. We know almost immediately if they aren’t buying into the soap opera storyline that we’re creating.”


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